Associate Professor
University of California San Francisco, Institute for Health & Aging
Jeremiah Mock is health anthropologist who conducts research on the tobacco endgame, environmental protection, health promotion, and cannabis use. He is an associate professor at the University of California San Francisco in the Department of Social and Behavioral Sciences, and his research is based at the UCSF Institute for Health and Aging. He is a member of the UCSF upEND Project for Endgame Planning, and the UCSF Center for Tobacco Control Research and Education.
Dr. Mock’s current research focused on denormalizing tobacco and cannabis use in the great outdoors. He is the principal investigator on two studies using integrated methods, including garbology, to document the environmental impacts of tobacco, nicotine vaping devices, heated tobacco products, and cannabis products at parks, beaches and schools throughout California, Japan and Thailand. His research is supported by the California Tobacco-Related Disease Research Program. His work also examines tobacco industry marketing strategies and advertising imagery designed to associate smoking and vaping with enjoying wilderness areas and beaches. He specializes in using community-based participatory research methodology and integrated research methods.