World No Tobacco Day 2025
Bright products. Dark intentions. Unmasking the Appeal
Appealing flavors, but hidden dangers. Shameless manipulation of our children, for industry profit. Every day, tobacco and nicotine industries use carefully engineered products and deceptive tactics to hook a new generation of users and keep existing ones.
Keep the industry out.
An estimated 37 million children aged 13-15 years worldwide use tobacco.
In many countries the rate of e-cigarette use of young people exceeds that of adults.
Marketing content promoting e-cigarettes, nicotine pouches and heated tobacco products has been viewed more than 3.4 billion times on social media platforms.
Flavors are found in many nicotine and tobacco products. There are about 16 000 unique flavors.
Flavors are often cited as the number one reason for initiation of nicotine and tobacco products use.
Watch the video below to hear directly from parents and youth about the exploitative tactics the industry continues to use against our kids!
